Everything you need to know in 1 course

Learn How a Growth Practitioner Should Use Product Analytics

Discover how to leverage data to drive product success. This course guides you through practical scenarios and analytics strategies that directly impact growth metrics.

Find Metrics That Matter

If you can't measure it, you can't grow it. Learn to find the best custom-defined metrics and KPIs for your company to track.

Uncover Hidden Growth Insights

We'll show you the best ways to delve into your data to find insights that can pivot your product's direction. Our deep-dive techniques reveal the story behind the stats.

Best Event Tracking Practices

Master the intricacies of event tracking with best practices that enhance data accuracy, relevance, and scalability.

Growth A/B Experimentation

Experimentation fuels innovation. This section demystifies the process of designing, implementing, and learning from A/B tests.

"Just a month into 'Metrics to Millions', and I've already refined our analytics approach, leading to a 20% increase in user engagement. The value is undeniable, and the course investment has already paid for itself. Thanks to Shoin for such actionable insights!"

Omar Minami

"Enrolling to this course was the turning point for my startup. The lessons on KPI tracking and dashboard optimization have transformed our data strategy. We're not just collecting data now; we're making informed decisions that drive growth."

Ha Jun Kim

"The Metrics to Millions course is a goldmine for growth hackers. It’s packed with practical, data-driven strategies – it's like having a growth mentor on demand."

Andrei Sokolov

"I was skeptical about analytics courses on how deep it could get, but 'Metrics to Millions' proved me wrong. It's a masterclass in growth. The section on cohort analysis alone has dramatically improved how we understand customer behavior."

Emily Patel

"It's one thing to have data; it's another to know exactly what to do with it. This course bridges that gap with expertise you can't find just anywhere."

Luis Alvarez

"As a data analyst looking to specialize in growth, 'Metrics to Millions' has been an invaluable resource. The section on experimentation are incredibly thorough and have directly impacted our growth strategies."

Yuko Matsui

40+hrs of Lessons

BEGINNER ↓

Product Analytics Basics

Best Analytics Tools Breakdown

Data Stack Recommendation

Event Tracking

Deep Funnel Analysis

Valuable User Segmentations

Growth Dashboard Creation

INTERMEDIATE ↓

Finding Your North Star Metric

Utilizing Growth Metric Frameworks

Best Tools for Quantitative and Qualitative Data

Finding User Behavior Patterns

Product-Market Fit Analysis

Experimentation Best Practices

ADVANCED ↓

Advanced A/B Testing

Churn Prediction

LTV / Churn Prediction

Statistical Concepts for Growth

Growth Hacking Secrets from Top Tech Companies

And more!

The answers to growth are in your data. You just need to learn how to look for it.

Hi, my name is Shoin Wolfe.👋
‍
As a co-founder and head of growth for several products, I’ve created lots of features that seemed like a slam dunk on paper, but failed miserably at launch.
‍
I hated that. I wanted to know exactly why a test failed.
‍
But tools like Google Analytics and Tableau never gave me clear answers, just results. Similarly, user testing and interviews also aren’t good at pinpointing why a minor UI change results in a 5% drop in conversion.
‍
My real breakthrough came when I found product analytics.
Suddenly I had access to a whole new level of insight. I could clearly see user behaviors, identify high-converting segments, and precisely understand why certain AB test worked or failed.
‍
Product analytics helped me find insights that led to millions of dollars in new revenue. It even led me to transform a startup on the brink of failure into one of the biggest user-generated content platforms in the country.
‍
Now, I run a data-driven growth agency to help companies grow in the exact same way. And Metrics to Millions consolidates my years of expertise into a comprehensive course: featuring in-depth video courses, actionable cheatsheets, custom-built analytics presets, and more.

Mastering product analytics transformed my life. It can transform yours too.

Start Growing Your Product with Data.

Master product analytics and unlock the secrets to fueling growth with data-driven insights.

METRICS TO MILLIONS: BASIC COURSE

$89

-25%

$118

Get it now (25%off)

Access to Metrics to Millions Course (over 40+ hours)

Lifetime Updates to Course Material

METRICS TO MILLIONS: COMPLETE PACKAGE

$109

-25%

$172

Get it now (25%off)

Everything in Basic

Growth Analytics Dashboard Templates

Growth-hacking Tactics Playbook (PDF)

Course Completion Certificate (on 100% completion)

Refund Policy

If you are unsatisfied with your purchase, you can request a full refund by emailing info{@}shokasonjuku.com.
To be eligible, you must not complete more than 30% of the course. By purchasing, you're agreeing to the stated refund policy.

Frequently Asked Questions

What do I need to know before taking the 'Metrics to Millions' course?

While having a basic understanding of data analysis and product management can be helpful, the course is designed to accommodate all levels. We start with the fundamentals and progressively build up to advanced topics.

How is this course different from other product analytics courses?

'Metrics to Millions' stands out because it's specifically tailored for growth-focused professionals. It combines theoretical knowledge with practical, real-world applications and provides access to a community of industry experts.

Which product analytics platform are you teaching in?

For the course, I use both Amplitude and Mixpanel, which are the two current top-of-class product analytics platforms in the world.

Is there a certificate of completion?

Yes, if you purchase the Complete Package. upon successfully completing the course and all assessments, you will receive a certificate of completion that can be added to your professional profile and shared on networks like LinkedIn.

What if I'm not satisfied with the course?

If you are unsatisfied with your purchase, you can request a full refund by emailing info{@}shokasonjuku.com. To be eligible, you must not complete more than 30% of the course. By purchasing, you're agreeing to the stated refund policy.

Can this course help me if I'm not a data analyst or a product manager?

Definitely. 'Metrics to Millions' is valuable for anyone involved in product growth, including marketers, entrepreneurs, and business owners, who wish to make data-driven decisions to scale their products or services.

Need help? Email info{@}shokasonjuku.com